6 Great Social Media Channels For Small Business
With the positive effect of social media marketing becoming more apparent, most small businesses have started working on a small media marketing strategy.
One of the main aims of social media marketing is to stay relevant to your audience. This might be harder for small businesses as they have more juggle, interms of handling tasks. Social media tools and apps can help reduce the stress of multi-tasking and keep your social media activities consistent.
But which platforms ate the best for businesses to use? In other to create a successful social strategy, you have to be familiar with how they work. Below are list of favourite platforms for marketing your business and getting results.
With more than 1.59 billion users, Facebook comprises of the largest blend of demographics of any social platform. It provides and extraordinary medium for your business to connect with your prospective customers all around the globe. And from an advertising perspective, it’s the easiest to manage and allows for the best possible targeting.
Yelp is an ideal social media platform for businesses, with Yelp your customer will provide reviews of your business product and service you offer. Since credibility is such a big part of a business image and it’s ability to sell its wares, it’s always a good idea to encourage feedback from your clients on Yelp.
The benefits of this social media platform is that Yelp prevents any negative reviews from standing out. To encourage customers to post reviews on Yelp, promotional offer may be provided.
Aside from being the second largest search engine, YouTube is owned by Google. So when it comes to search engine optimization, videos are more likely to appear in search result than other websites.
YouTube offers maximum transaction, and plenty of behind the scenes content optimization possibilities to boost your company’s ranking online.
Twitter’s value lies in it’s ability for your posts to go viral: the more people share your post and “retweet” your content, the more follower you will get. Hashtags makes a big difference in building momentum for your posts, so pay attention to what is trending today and include relevant hashtags.
Pinterest is another great option for social media sharing. With Pinterest , companies that have high quality (HD) images will find it to be one of the most useful professional marketing channels for social sharing. Owing to the incredible viral abilities inherent in Pinterest, your marketing message can reach millions of users in double- quick time. It’s also great for promoting products. Adding URLs to your images can serve as the perfect redirects to your website to boost sales ROI CTR and engagement.
A picture is worth 1,000 words and universally popular photo- sharing platform does the trick every time. Customers, clients, delegates and attendees routinely love to post pictures of their experience on Instagram. The hashtag option is particularly useful, and customers can be incentivized with raffles, giveaways, prizes and other promotional offers.
Finally, it’s up to you which among these platforms will likely be a marketing paradise for your business. Just remember that it is not just the social media site that you have to check, but the compatibility it has for your business.